Making search social and thereby staying relevant.

“Google+ is NOT going to get your friends and family.

Google+ is NOT going to get the news media.

So, what’s Google+ for, then?

Here’s what Vic should start hammering ON EVERY APPEARANCE:

Google+ is for finding, and talking with, the people who are interested in the same thing you are.

Facebook is NOT a good place to do THAT. Does Facebook have a search engine? No! Can you find other people interested in Autism on Facebook? NO! You can on Google+”

That’s from Robert Scoble’s post on G+: Why Google won’t talk about stats and why there is blood in the water.

UPDATE: Or as Guy Kawasaki put it recently on TWiT’s Triangulation:

Facebook is for people. Google+ is for passions.