Why Digital Talent Doesn’t Want To Work At Your Company from Aaron Shapiro.

Digital talent won’t want to work at your company if:

  • Every element of their work will be pored over by multiple layers of bureaucracy.
  • Mediocre is good enough.
  • Trial and error is condemned.
  • Your company is structured so it takes a lifetime to get to the top, and as such there are no digital experts in company-wide leadership positions.
  • Your offices are cold, impersonal and downright stodgy.
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