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  • me 10:52 am on October 25, 2011 Permalink | Reply
    Tags: , , social media   

    Making search social and thereby staying relevant.

    “Google+ is NOT going to get your friends and family.

    Google+ is NOT going to get the news media.

    So, what’s Google+ for, then?

    Here’s what Vic should start hammering ON EVERY APPEARANCE:

    Google+ is for finding, and talking with, the people who are interested in the same thing you are.

    Facebook is NOT a good place to do THAT. Does Facebook have a search engine? No! Can you find other people interested in Autism on Facebook? NO! You can on Google+ https://plus.google.com/s/Autism.”

    That’s from Robert Scoble’s post on G+: Why Google won’t talk about stats and why there is blood in the water.

    UPDATE: Or as Guy Kawasaki put it recently on TWiT’s Triangulation:

    Facebook is for people. Google+ is for passions.

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  • me 9:23 pm on October 9, 2011 Permalink | Reply
    Tags: social media   

    “The highest and best uses of social media are not for business. The are intensely personal.”

    “Unlike the days of Kennedy’s assassination or 9/11, at this important historical moment I immediately turned OFF the television, and fired up my iPad, where I toggled back and forth between Google+ and Twitter.”

    “For the people in these channels, it wasn’t about the facts. We already knew the only important one.”

    Death, Steve Jobs and Social Media by Francine Hardaway

     
  • me 11:34 pm on July 26, 2011 Permalink | Reply
    Tags: , , google plus, social media, , unation   

    Filtering Social Networks 

    I put this up on G+ last week, but it probably deserves a place here since I still stand behind the whole ‘own your own content’ philosophy.

    Finally figured out what G+ is for (at least to me).

    The revelation comes from how I’ve trimmed my Twitter’s following list. I follow Om Malik but not GigaOm. I follow Danny Sullivan but not SearchEngineLand. On twitter, I follow people I don’t know but want to learn from.

    On Facebook, I keep up with close friends and family.

    It’s through Google Reader that I bring Mashable, ReadWriteWeb, GigaOm, the NY Times and all the other ‘brands’ into my life.

    G+ has to make that experience better. Integrate it with Reader and add a layer on top. And bring it to the workplace. I don’t want to share on FB or TW most things I see in my Reader that interest me because the audience is wrong. But if my coworkers and peers were all here, it would make sense.

    Twitter is for following. Facebook is for family. G+ is for work.

    And in the days that have passed since writing this, I’ve found myself curating my main twitter news feed even more in this direction (people over brands).

    I’ve even gone so far as to consider unfollowing TechCrunch as I’ve been skipping past their stuff more and more as I continue to rely more on Reader to scan through their headlines (I’ll still follow @parislemon though).

    And the whole ‘Brands and social media’ discussion took another turn today when Amber Osborne reminded me at lunch over what a local Tampa company called UNation is building over at their offices just north of my home town of Temple Terrace.

    In sum, I truly believe right now that people will continue to connect with individuals more as digital social media has a chance to settle in to their everyday lives and brands will be pushed into a corner of their digital social experience.

     
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