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  • oiler 12:25 pm on December 11, 2011 Permalink | Reply
    Tags: Twitter   

    Is it time for multiple Twitter accounts? 

    Not long ago, I wrote a argument advocating that brands (specifically in this case, sports teams) should create multiple Twitter accounts to serve a variety of purposes.

    Now with the release of the new, new Twitter, I’m wondering if I need multiple accounts for myself.

    To be clear, these accounts are more to sort who I follow, not who follows me. And that’s a problem because no one should really be following me! But Twitter is putting how I use their service in to a corner.

    It’s clearly obvious that the direction of new, new Twitter is monetization. They are pushing “Discover” to the fore-front because they see the money in TV and live event partnerships (see: #Glee).

    But my use of Twitter is 60% spent in Lists. I need them to sort how I read who I follow. I don’t want every NHL beat writer filling up my main feed all day long. But at night, when there are games being played I’m tuned in to that list more than my main feed. And since it’s currently the baseball off-season, I really don’t need to hear the daily minutia… but come March I’ll be all over my baseball list.

    It’s too bad Twitter seems to be emphasizing use of Lists. I hate feeling like there’s a difference to people I Follow and people I List. I’ve already heard “Why aren’t you following me” and tried to explain that I read them more in a list than I would as a follow. It doesn’t help.

    I rely on Twitter for discovery, so I need filters. In the absence of real filters, I use lists.

  • oiler 4:21 pm on December 6, 2011 Permalink | Reply
    Tags: branding, Twitter   

    From at Sarah Milstein at O’Reilly’s Radar blog: How Twitter helps a small bookstore thrive

    Sack, who has been in retail for years (she and her partner opened Noe Valley Pet next door to Omnivore in 1999), believes that integrating her personality into the shop is a key part of its success. For the store’s Twitter account, she follows this rule: one third personal, two thirds professional. “You don’t want people to feel marketed to all the time,” she said. “It’s so important that I’m the face of the store — and that’s important digitally, too.”

    Nice to see a company embracing a more personalized way to add value to a brand.

  • oiler 11:05 am on October 27, 2011 Permalink | Reply
    Tags: , , Twitter   

    Twitter App multiple windows like TweetDeck 

    I don’t like TweetDeck. Or any of the other Twitter-like apps.
    I work daily off a gen2 MacBook Air and need every bit of RAM and CPU cycles I can get.

    Instead, I’ve used the official Twitter app for Mac since it launched.
    Its quiet, stable and fast.

    Then not long ago I stumbled upon a way to use it in a way similar to TweetDeck (et al).

    Here’s a screen shot of my main feed (left) along side a feed from my hockey list (right).

    With it, I can break lists and searches out into as many windows as I want.

    Just load the list in the main app, then go to the Dock icon and right (apple) click. Select ‘open in a new window’ and out it goes.

    A simple little hack, but one I use daily now.

  • oiler 12:37 pm on October 3, 2011 Permalink | Reply
    Tags: API, Twitter, widget   

    Twitter Widgets – Brand Your Own 

    UPDATE: The new Twitter API pretty much spells the end to this. Time to hire another plumber.

    If you are embedding a Twitter widget on your website, there’s no need to settle for the out-of-the-box Twitter version they offer here: https://twitter.com/about/resources/widgets

    Yet still, I see these things everywhere…

    Create Your Own
    The Twitter API makes it very easy to generate a JSON call to twitter and output a simple list of tweets. Here’s how:

    (More …)

  • oiler 2:00 pm on September 14, 2011 Permalink | Reply
    Tags: , , Twitter   

    Compare and contrast:

    Twitter announced on Tuesday that they were rolling out a long-awaited analytics platform for link their shortener.
    We have to wait months to see it and use it.

    Facebook announces today that they have added a long-awaited ‘subscribe’ feature to profiles.
    I just subscribed to a bunch of profiles.

    • magalie 2:11 pm on September 14, 2011 Permalink | Reply

      I’m not sure I like the subscribe feature. If there’s public stuff I want people to see, I tweet it. But good for facebook of trying to win back some of that market, but for me facebook has become just for family and friends.

    • oiler 2:14 pm on September 14, 2011 Permalink | Reply

      I agree with using FB mostly for family and friends but I do like the feature. It solves the problem for public people who don’t want to have to maintain a fan page… which is a very Wall-oriented, public community.

    • magalie 2:22 pm on September 14, 2011 Permalink | Reply

      Good point, time to start building a Magalie fan base.

  • oiler 11:02 am on September 8, 2011 Permalink | Reply
    Tags: Lightning, , Twitter   

    Twitter is using accounts to aggregate NFL team tweets 

    Based on this Wednesday release on the Twitter blog, it looks like the company is taking control over 32 NFL related accounts and will be retweeting relevant content for each team.

    Your all-access pass to the NFL

    We’ve also made it easy to discover new football-related information with Twitter accounts for each team in the NFL. These accounts automatically select and retweet the top Tweets from official team accounts, coaches, players, owners and local media — bringing you the latest Tweets from your favorite team.

    East: The Washington Redskins [@RedskinsTweets], the Philadelphia Eagles [@EaglesTweets], the New York Giants [@GiantsTweets], the Dallas Cowboys [@CowboysTweets]

    And so on… down the league.

    Here’s my hometown team’s account: @BuccaneerTweets.

    An interesting concept. And one that I experimented a bit with the Lightning. I ran ours out of a list.
    Lightning Game Night.

    Noteworthy that Twitter has chosen to go with an account here and not a list. I wonder if there’s more to it than just the simple fact that lists are primarily for power users.

    Also, with lists, their history available by apps (even Twitter’s own) seems to be capped at around 6 or 8 hours where with accounts you can usually just keep scrolling back in time for days and days.

  • oiler 2:34 pm on September 2, 2011 Permalink | Reply
    Tags: Chrome, Digital Archives, , Reader, Todo.txt, Twitter,   

    Part of the reason I have this blog is to remember/search for things I read or see and want to reference at a later date.

    So when I find myself trying to remember something I read a week or so ago, I need to post it here.

    Did I Instapaper it? Favorite it on Twitter? Share in Reader? Bookmark sync is in Chrome? Send it to todo.txt?

    All of these are possibilites. Yikes.

    Anyhow, here’s the thing had to go back and find today.
    It wasn’t easy to remember where I read it. But I’m glad I found it.


    These were poorly named. Think: Custom Content Types. That is, non-post content. Examples: employees, products, attachments, menu items, pages, pets. If you want it to show up in your site’s main RSS feed, then it’s probably not a custom post type.

    A Post Format is a formatting designation made to a post. For example, a post could be a short “aside,” or a Kottke.org-style link post, or a video post, or a photo gallery post. The data you input might be slightly different — video post should contain a video, an aside should probably not be very long, a link post should have a link. And the way that the post is displayed on the site might be very different — an aside will typically be displayed without a title, a link post may have the title point to the link. A video post may be wider, or have social sharing buttons auto-appended. But they’re all still posts. They still show up in your feed, and you still find them in the Posts section of the WordPress backend.

  • oiler 11:45 am on August 30, 2011 Permalink | Reply
    Tags: Twitter   

    Please people, make your links on twitter clickable.
    This is so very unacceptable.

  • oiler 9:34 am on July 28, 2011 Permalink | Reply
    Tags: , journalism, Twitter   

    Conversations With Media 

    On the July 27 episode of TWiG, Jeff Jarvis dropped a quote I hadn’t heard before but thought was interesting enough to write down.

    James Carey, who is a scholar and who unfortunately died a few years ago – was an expert on journalism and media – says that it’s media’s job not to inform the conversation but to be informed by the conversation that we’re having.

    This was on the heels of Jarvis’ #fuckyouwashington rant. And the Carey quote serves as an interesting meta point about the tide technology is bringing in.

    The odd thing is that just minutes before Jarvis quoted Carey, I was thinking to myself how funny it is that Jarvis has risen into such an influential role. He’s a blowhard. A self-described one, but still one nonetheless.

    He’s a guy that goes too far, too often. But yet I still listen to him because he has his ear pressed firmly to the train tracks of topics I want to know about. I come back to listen to Jarvis because of what news he brings, not to hear what he thinks about it.

    If he gets upsets about something, I want to know what it is because I’ve learned about myself that when he’s upset about a topic, I probably am interested. Even if I don’t agree.

    He’s having the conversation we’re having.

  • oiler 11:34 pm on July 26, 2011 Permalink | Reply
    Tags: , , google plus, , Twitter, unation   

    Filtering Social Networks 

    I put this up on G+ last week, but it probably deserves a place here since I still stand behind the whole ‘own your own content’ philosophy.

    Finally figured out what G+ is for (at least to me).

    The revelation comes from how I’ve trimmed my Twitter’s following list. I follow Om Malik but not GigaOm. I follow Danny Sullivan but not SearchEngineLand. On twitter, I follow people I don’t know but want to learn from.

    On Facebook, I keep up with close friends and family.

    It’s through Google Reader that I bring Mashable, ReadWriteWeb, GigaOm, the NY Times and all the other ‘brands’ into my life.

    G+ has to make that experience better. Integrate it with Reader and add a layer on top. And bring it to the workplace. I don’t want to share on FB or TW most things I see in my Reader that interest me because the audience is wrong. But if my coworkers and peers were all here, it would make sense.

    Twitter is for following. Facebook is for family. G+ is for work.

    And in the days that have passed since writing this, I’ve found myself curating my main twitter news feed even more in this direction (people over brands).

    I’ve even gone so far as to consider unfollowing TechCrunch as I’ve been skipping past their stuff more and more as I continue to rely more on Reader to scan through their headlines (I’ll still follow @parislemon though).

    And the whole ‘Brands and social media’ discussion took another turn today when Amber Osborne reminded me at lunch over what a local Tampa company called UNation is building over at their offices just north of my home town of Temple Terrace.

    In sum, I truly believe right now that people will continue to connect with individuals more as digital social media has a chance to settle in to their everyday lives and brands will be pushed into a corner of their digital social experience.

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